ART 101 Design I                                                                                        
Southwestern, Fall 2004
Tues - Thurs 8 - 10:50 am  
Instructor: Tony Allard
Email: tallard@csusm.edu


Course Objectives
The primary goal of this course is for the student to gain an appreciation and use of formal elements and structure in art and design and to become aware of how design functions in contemporary culture and mass media. This goal will be achieved through a rigorous theoretical and practical exploration of the fundamental elements and principles of design and color as they relate to the two-dimensional fine and applied arts. The course will be structured around visual problem solving exercises using a variety of materials such as ink, acrylic paints, colored paper, found images and other relevant materials used in creating two dimensional work. These projects will be worked on during class time and completed as homework. This is a studio course and it is important to realize that, in addition to learning from the instructor, you can learn from your fellow students and therefore, cooperation and dialogue are essential.

ATTENDANCE:
Attending every class is imperative. In each class very specific information is given regarding the project scheduled for that day. Therefor, if you miss just one class you fall behind and compromise your time to work on the next project. If you miss a class it is your
 responsibility to find out what you missed and make it up. Excused absences are accepted, provided that they are the result of a truly extenuating situation.  Excessive unexcused absences will lower your grade by one letter.

GRADING:
Each project will be graded. There will be an in-class critique of projects three times a semester and your participation in these critiques will be figured in as part of your final grade. This is your education, be pro-active, make suggestions, ask questions, present challenges, set high standards for your work and enjoy the process of learning.

FINAL GRADES:
Final grades will be determined by:
1. Completed projects (Late projects will drop a letter grade.)
2. Class participation
3. Research project presentation on a chosen design


DESIGN RESEARCH PRESENTATION:
In addition to learning the fundamentals of design and color, it is important that the student become aware of how the various applications of design and color function in our contemporary mass media society. To achieve that awareness, each student will be required to give an oral and visual presentation of his or her investigation of the history and /or evolution of a design (decorative and/or functional). This presentation should be ten to fifteen minutes in length and can be made by one or two people. You may take a simple design and investigate the meaning of it within the culture(s) of its origin. Both two dimensional and three dimensional designs can be considered for topics to investigate, such as: architecture, cars, furniture, billboards, gardens, clothes, treasury bonds, tattoos, tile pattern, hair styles, origami, wall paper, tennis shoes, dolls, neon signs, etc. Approval of your topic is required and must include a visual component. A typewritten outline must be turned in after the presentation is made. In the sixth week of the semester detailed instructions on the creation of your presentation will be handed out.

750 WORD PAPER: CRITICAL ANALYSIS OF A 2D WORK OF ART
Go to the library, go on line, or visit an art gallery and choose a 2 dimensional work of art (with color). Study it carefully and write a critical analysis of what you see. This paper will be due the second to last week of the semester. By this time you should have developed a vocabulary of terms that you can apply in analyzing this work of art. I do not want to know what you like or dislike. This is a critical examination of formal and conceptual properties of the work and this detailed examinations should comprise the body of your written text. No handwritten papers accepted.


Topics For Design Projects/Lectures
1.     Introductory Lecture on basic design elements. First vocabulary list handed out.

2.     
Introduction to basic design elements such as: balance, symmetry, asymmetry, figure-ground relationships,
        geometric shapes,  organic shapes, pictorial space, value, pattern, etc. Specific topics covered  in this section will
        be explored in depth later on in the semester.

3.     
Line to shape to form.  Projects will explore line, shape, and form and their functions with/in the basic design
        elements. 


4.     Texture chart: invented, applied and actual. Using a variety of materials including acrylic paint, pen & ink, pencil and
        collage.

5.    
Shapes & texture: a composition of closed shapes, using invented and implied textures. Black pen & ink

6.
     Value studies: creating an 11 step value scale with black & white acrylic paint and with pencil.

7.
     Matching values in a black & white photographs using black & white acrylic. Achromatic interpretation of a master
        reproduction using
        acrylic paint, cutting and pasting of shapes.

8.     
Color Wheel. Creating a 12 step color wheel using acrylic paint.

9.     Color value and intensity charts.

10.   Explorations of color theory & design such as the use of primary, secondary and tertiary colors.

11.   
The psychological and compositional effects of color combinations.


12.   Positive and negative space compositions. Colored paper collage or a stencil and paint project.

13.   Space-making devices and composing pictorial space. A combination of
        paint and  magazine collage to create two compositions: 1. illusion of 3-D space  2. defy 3-D space.


14.   Product Design: Reproduce a product label, altering the original color scheme of the product in order to subvert its
       original significance or message.

15.   
Oral & visual design presentations. See handout.

16. 
One written paper based on the analysis of an artwork (library, Internet or gallery).

Materials List

Three Ring Binder notebook
with clear plastic sleaves on front and back cover (you will need this notebook the second day of class)
Supplies Box to transport your materials. A medium-sized fishing tackle box is good.
Liquitex Acrylic Paint
- large tube of Titanium White
- large tube of Ivory or Mars Black
2 oz. tubes:
- Napthol Crimson Red
- Cadmium Red Medium
- Acra Violet
- Ultramarine Blue
- Pthalo Blue
- Cadmium Yellow Light
- pthalo Green
- Cadmium Orange or Brilliant Orange
- Burnt Sienna
- Burnt Umber
Optional colors:
 Emerald Green, Permanent Green, Brilliant Purple, Cadmium Red Light, Cadmium Yellow Medium

Brushes:  You will need 4 or 5 brushes ranging from a small ROUND to a half inch
FLAT. Synthetic bristles should always be used with acrylic paint. Do not by natural bristle brushes such as sable or horse hair.
Palette:
  A pane of Glass
is ideal and should be used for a palette. Purchase a piece     
of  double strength glass, 11 x 14" or 16 x 20" and tape the edges. Thrift stores are a good alternative to finding glass. Don't  buy the tiny plastic palettes at the bookstore.   
Palette Knife:
 Purchase two sizes, large and small, if you can. Otherwise, 1 medium size--to be used for mixing.
Paper:
Series 400, Strathmore, 80 lb. paper pad, 18 x 24" (24 sheets)
Color  wheel
Jars
and Cans  for water and Rags  for working and cleaning
Little jars with lids and plastic film containers for saving paint
Pencils:
4b and 6b
Black ink pens:
 fine and extra fine (not ball-point) Sharpies are good
White plastic eraser
18" or 24" metal ruler
Scissors
Exacto knife
with extra blades
Rubber cement:
 one small jar and a large can
Colored construction paper
(18 x 24") 4 sheets, two colors
Drafting tape (half inch)
UHS glue stick
Magnifying glass
optionals:
Rubber cutting board 8 x 10" (optional)
Spray bottle (optional)
Razor Blade scraper with single edge blades (optional)